Job Description

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Description

The Portfolio & Innovation Commercialization Manager,

Ortho Channel is responsible for driving the successful introduction, positioning, and lifecycle management of innovations within Align's orthodontic portfolio across EMEA.

This role ensures that new products, clinical innovations, and digital solutions are effectively translated into market-ready value propositions, driving adoption, differentiation, and commercial growth within the orthodontic channel. It acts as the critical interface between Global Product Teams, Channel Team and Commercial Organizations, ensuring strategic alignment, excellence in launch execution, and consistent communication of Align's innovation leadership to the orthodontic community.###

Key Responsibilities

1. Portfolio Strategy & Innovation Readiness

Lead the regional commercialization strategy for new products and solutions within the Ortho channel, ensuring alignment with global innovation roadmaps and EMEA business priorities. Translate innovation and product strategies into clear, customer-centric value propositions tailored to the orthodontic segment. Manage the ortho portfolio across its lifecycle -- including innovation assessment, launch planning, adoption and portfolio optimization -- ensuring commercial relevance and profitability. Conduct market and competitive analysis to identify white space opportunities, inform portfolio priorities, and guide future innovation needs. Partner with Global Channel to ensure feedback loops from key orthodontic customers inform product enhancements and innovation roadmaps.

2. Go-to-Market Excellence & Launch Execution

Define and drive end-to-end go-to-market plans for all Ortho-related innovations -- from pre-launch readiness and segmentation to campaign activation and post-launch tracking. Collaborate closely with Cluster Marketing and Commercial Teams to ensure effective localization, training, and adoption of new products across markets. Partner with Clinical Team and Marketing Services to integrate innovation launches into professional training, events, and communication platforms. Lead cross-functional launch teams to ensure readiness across marketing, sales, operations, supply chain, and support functions. Define and monitor launch KPIs and success metrics, ensuring data-driven performance management and continuous improvement.

3. Customer-Centric Storytelling & Differentiation

Build compelling value propositions around new products and digital solutions, articulating clinical value, patient benefits, and practice impact for orthodontic professionals. Ensure a consistent and differentiated market presence for Align's ortho portfolio, reinforcing trust, credibility, and leadership in digital orthodontics.

Key Interfaces and Collaboration

Global Product/Channel Teams for roadmap alignment, feedback, and launch readiness. EMEA Ortho Channel Marketing & Local Marketing Teams to ensure consistent execution and local adaptation. Commercial Excellence and D&A to define launch KPIs, measurement tools, and adoption pathways. Clinical Team to embed innovation into professional learning and clinical advocacy.


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Skills, Knowledge & Expertise

8+ years of relevant marketing experience Proven experience in product/ portfolio management, within medical devices/Pharma, dental Strong background in go-to-market strategy, commercialization, and lifecycle management. Demonstrated ability to manage cross-functional programs and influence stakeholders across marketing, sales, and product functions. Strategic thinker with strong analytical skills and a data-driven approach to decision-making. Excellent communication and presentation skills; able to translate complex innovations into clear customer value. Strong execution focus, project management rigor, and attention to detail. MBA, Master degree in business, curiosity

Impact

This role plays a pivotal part in ensuring that Align's ortho innovations translate into commercial success across EMEA. By connecting strategy, innovation, and execution, the Portfolio & Innovation Commercialization Associate Director will accelerate the adoption of new technologies, strengthen Align's competitive positioning, and reinforce its reputation as the global leader in digital orthodontics.


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About Align Technology

Your growth and well-being:

At Align, every smile matters. We're committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind. Employee-exclusive discounts on Invisalign products. Learning opportunities through online learning resources and support for your individual development plans. Inclusive, global workplace that fosters collaboration, recognition and belonging.
Country and/or role specific details will be shared with you by your recruiter during the interview process.

Discover Align:

We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.

Align's core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another-- ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.

We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.


As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.


Eager to learn how we embrace our global differences and nurture employee well-being?

Explore Align's culture here!

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Equal Opportunity Statement:

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.