Job Description

Would you like to apply your creativity and strategic thinking where they have a direct impact? As Country Marketing Manager Switzerland (m/f/d), you will actively shape the Swiss brand presence of a forward-looking optical and hearing aids retail company. Whether developing and implementing a marketing calendar or designing a campaign to win new customers, with us you can put your ideas into practice directly and bring fresh energy to our brand and marketing communication.


At Fielmann, we are more than just colleagues we are a team. Our cohesion makes us strong. We continue to develop through new ideas. With your commitment, we grow - sometimes faster, sometimes more cautiously. Together, we will find the right pace and set the standards of tomorrow.

Your advantages

Flexible working time models and the option of mobile working Professional and personal development opportunities Work in an international environment

Together, we set tomorrow's standards - your tasks

Development and implementation of a country-specific marketing calendar, including budget and cost control Deriving marketing objectives based on sales targets, market conditions using internal and external data sources, and market, consumer and brand insights; from this, you will identify needs and develop recommendations for action Defining KPIs to measure success and reviewing their development over time Implementation of marketing activities in line with the marketing plan for Switzerland, including day-to-day business and local campaigns with the aim of customer activation Working very closely with brand management and other departments (e.g. sales, global marketing, media market research) and acting as the country marketing interface for internal and external stakeholders Establish and develop partnerships with local suppliers and service providers

You inspire us - your profile

Completed degree in economics, marketing/communication or equivalent training Several years of professional experience in consumer marketing, preferably in the optical industry or in retail Extensive experience in an international environment and in cross-functional collaboration within matrix organisations Deep understanding of marketing strategy: high level of expertise in marketing mix, market research and target group analysis Basic knowledge of advertising media, such as online marketing, print advertising, radio and TV Fluent in English and German, French and Italian would be an advantage Independent, structured and results-oriented working style Analytical mindset, quick comprehension with the ability to balance between strategic thinking and a hands-on mentality Highly cooperative, yet confident in constructively challenging the status quo
Does this sound like a job where you can show your strengths? Therefore, we look forward to receiving your complete application documents with salary expectations and possible start date - online or at personal_ch@fielmann.com .


The Fielmann Group is the third-largest company in the optical industry worldwide. The listed family business, based in Hamburg, supplies its customers with glasses, contact lenses and hearing aids via an omnichannel business model. There are 48 specialists stores in Switzerland, and one on every two pairs of glasses come from Fielmann.