Job Description

Who we are

MotionTech's HQ is located in Lausanne, in the heart of Switzerland's start-up eco-system. Our ambition is to be a pioneer in new technologies to provide next generation mobility solutions to people living with limb loss. By leveraging our proprietary additive manufacturing technology for orthopaedic grade silicone, we have developed Your Liner - the first 3D printed silicone liner. With patients' wellness at heart, we are carrying out our mission by staying true to our values: humanity, drive, proactivity, conviviality and humility.

POSITION

As a

Digital Marketing Specialist - Paid Media

, you will lead the development and execution of our online acquisition strategy, with a strong focus on

Meta Ads

campaigns.

Highly involved on the operational side, you will not only be responsible for planning and optimising campaigns, but also actively contribute to the

creation of digital and advertising content

(visuals, website, videos, copy, landing pages). Your role will be to maximise our visibility, attract qualified leads, and accelerate our growth - particularly in Germany, one of our key strategic markets.

You will report directly to the Head of Sales, ensuring full alignment between marketing activities and business objectives.

RESPONSIBILITIES

Define, launch, and optimise

paid advertising campaigns

(Google Ads, Meta Ads, potentially LinkedIn Ads). Develop and execute the global paid media strategy, with a dedicated focus on the German market. Implement B2B and B2C

marketing automations

aiming at increasing adoption and conversion KPIs Actively contribute to

content creation

(ads, visuals, videos, landing pages) tailored to different audiences. Manage budgets, bidding strategies, and creative testing to maximise ROI. Implement and monitor

tracking tools

(Google Analytics, Meta Pixel, Conversion API, etc.). Analyze performance and produce regular reports to guide future actions. Work closely with the Head of Sales and internal teams to ensure alignment between marketing campaigns and commercial goals.

SKILLS & QUALIFICATIONS

Experience & Background

Master's degree

in Marketing, Communications, International Business, or equivalent. Minimum

3 years

of marketing experience, ideally in the medical, industrial, or technical sectors with proven expertise in

Meta Ads

campaign management.

International experience

highly appreciated, especially in the German market.

Fluent English is a must

; German is a major asset. French is secondary but would be a plus.

Skills

Paid media expertise

: strong knowledge of campaign management, advanced targeting, and optimization strategies on Meta platforms.

Creative and versatile

: ability to design engaging advertising content across different formats.

Project management

: Autonomous and proactive, capable of managing multiple initiatives simultaneously.

Market analysis & insight

: Can identify trends, understand competitor activity, and adapt marketing messages to local markets.

Creativity and results-oriented approach

: Can propose innovative solutions to increase visibility and drive growth.
Job Type: 100%

Ability to commute/relocate:

1020 Renens, VD: Reliably commute or planning to relocate before starting work (Required)
Experience:

marketing: 3 years (Required)
Language:

German (Preferred) English (Required)
Work Location: In person