Job Description

Job Category: Marketing Strategy
:
Join J.P. Morgan Private Bank's Marketing team and shape the local marketing strategy for our EMEA business across Southern Europe & DACH markets. This role offers the opportunity to elevate our brand among the most sophisticated clients, deepen relationships, and drive new client acquisition through innovative, integrated marketing initiatives tailored to the UHNW segment.
Job Summary:
As an EMEA Channel Marketing Executive within Marketing team, you will define and manage the local marketing strategy for the Private Bank business in EMEA across Southern Europe & DACH markets. Your work will enhance client relationships, attract new prospects, and improve the client experience through various digital channels and local activities, collaborating with key stakeholders and Centers of Excellence teams to deliver impactful initiatives and campaigns.
You will be responsible for partnering with the local Market Managers & Business Managers to understand core business objectives and to define and communicate a local marketing strategy for each of the core markets. You will lead the execution of the marketing plan via a roadmap of deliverables, driving business objectives through an integrated program of activities - including event amplification, tailored content, paid media, local partnerships, and digital experiences - collaborating closely with our central EMEA Marketing team in London.
Job Responsibilities:

• Partner with Senior Leadership and key stakeholders in each market to understand business objectives and translate them into a robust, client-centric marketing strategy and plan.
• Partner with EMEA Channel Marketing Manager to ensure local objectives and priorities align to the broader regional objectives including acquisition, deepening and brand awareness goals
• Develop and execute a local marketing plan for each market, elevating our brand presence, Private Bank capabilities, and product offerings among UHNW clients and prospects, with measurable results. Propose new strategic marketing initiatives for UHNW segments, aligned with market priorities, to drive growth with new and existing clients.
• Schedule, plan, and coordinate annual strategic planning sessions with Senior Leadership from each market to inform the annual marketing plan. Arrange quarterly strategy sessions and metrics reporting to maintain engagement with market managers, and adapt and refine the marketing plan throughout the year.
• Manage and own local office webpages for your markets, ensuring relevant and timely content, "In The News" features, and BAU updates.
• Manage and deliver an integrated program of activities-including paid media, local partnerships, bespoke marketing campaigns, localized content, digital experiences, and social media channels.
• Partner with Business Intelligence and Digital teams to analyze engagement metrics, commercial results, and ROI to improve & optimize the marketing strategy.
• Develop local market narrative, messaging & brand positioning. Drive local market initiatives & campaigns and amplify all local activities externally. Manage local marketing budget and resources, ensuring efficient budget allocation.
• Build and strengthen relationships with SMEs, manage key regional stakeholders and partner with global CEOs.
• Help drive adoption and uptake of marketing tools available for advisors, e.g. help facilitate social training sessions with the Global Social Media Team; act as the marketing representative at local market team huddles etc.
• Act as a conduit between local market teams and central EMEA Marketing team, facilitating the flow of insights, local market trends, and activity.

Required Qualifications, Capabilities and Skills:

• Marketing strategy experience in financial services or related industries.
• Strong strategic planning, delivery of marketing activities & organizational skills.
• Data-driven marketing approach with experience in audience analysis, segmentation, and performance measurement.
• Understanding of the EMEA region and macroeconomic landscape.
• Excellent project management, problem-solving, and relationship management skills.
• Strong interpersonal and communication skills.
• Excellent attention to detail.
• Ability to manage multiple projects; adhere to deadlines, deliver results and can work independently.
• Proven ability to lead, influence, and align across cross-functional teams, while interacting with multiple stakeholders.
• Strong analytical and strategic thinking skills.
• Fluent in English and in one of the following languages: Spanish, German, French, or Italian.

Preferred Qualifications, Capabilities and Skills:

• Bachelor's degree preferred.
• Strong experience in investments, marketing, or financial services.
• Familiarity with digital marketing tools and platforms.
• Additional European language skills are a plus.

About Us: J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our for more information about requesting an accommodation.
About the Team: J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.?

Skills Required