Job Description

We are seeking a dynamic and strategic EMEA Digital Marketing Manager to lead the development and execution of digital marketing initiatives across Europe, the Middle East, and Africa. This role plays a key role in increasing brand visibility, generating leads, and fostering engagement across multiple digital channels in the agrochemical sector.


As a core member of the regional marketing team, the successful candidate will collaborate closely with Commercial, Regulatory, R&D, and IT teams to design impactful digital experiences that align with global strategies while addressing specific local market needs.

Responsibilities

Develop and implement regional digital marketing strategies, including SEO/SEM, website and app development, digital campaigns, customer journey mapping, and digital advertising. Measure and evaluate the effectiveness of digital initiatives using KPIs, analytics tools, and market surveys; provide regular performance reports and present insights to senior stakeholders. Translate data into actionable insights to support commercial and strategic decision-making. Act as a digital thought leader, driving innovation and continuous improvement of FMC's digital tools and capabilities across EMEA. Collaborate with Sales, R&D, Regulatory Affairs, and IT to ensure digital strategies are aligned with broader business objectives. Promote adoption of digital tools by training and supporting regional marketing teams. Manage external agencies and partners to ensure high-quality, timely delivery of digital marketing activities.

Qualifications

University degree in Agricultural Science, Life Sciences, Marketing, Business, or a related field. Minimum 5 years' experience in digital marketing, with demonstrated expertise in performance marketing, SEO/SEM, email marketing, websites, apps, and campaign execution across varied budgets. Proven ability to lead digital campaigns in complex, multi-market environments. Strong leadership and collaboration skills with the ability to influence internal and external stakeholders. Experience in the agrochemical or agriculture industry is a strong advantage. Excellent analytical and communication skills; confident presenting to senior leadership. Self-motivated, adaptable, and able to thrive in a fast-paced, matrixed environment. Passionate about digital innovation and staying current with emerging tools and trends. Fluent in English (spoken and written); additional European languages are a plus. * Willingness to travel across EMEA up to 20% annually.