Job Description

Global Marketing Lead Ophthalmology
About Astellas:
At Astellas we are a progressive health partner, delivering value and outcomes where needed.
We pursue innovative science, focussing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions.
We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn't a buzzword - it's a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies. We deliver the latest insights and real-world evidence to inform the best decisions for patients and their care-givers, to ensure the medicines we develop continue to provide meaningful outcomes.
Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care.
The Opportunity:
As Global Marketing Lead Ophthalmology you will play a key strategic role within the Global Brand Strategy & Marketing team, responsible for developing and executing global marketing strategies and tactics to achieve the full potential of the product. This role provides disease/indication-related insights, manages the brand planning cycle, and ensures alignment with global and affiliate marketing efforts. The position is instrumental in maximizing market potential through commercial innovation, competitive differentiation, patient access strategies & tactics, and execution excellence.
Hybrid Working:
At Astellas we recognise the importance of balancing your work and home life. This role offers a remote working solution so you can optimise the most productive work environment for you to succeed and deliver.
Responsibilities:

• Strategic Brand Leadership: Participate in developing and executing comprehensive brand strategies aligned across global, regional, and affiliate teams, contributing to cross-functional co-creation of go-to-market strategies for new indications.
• Integrated Planning & Execution: Co-lead Annual Operational Planning and the Integrated Evidence Generation Plan with cross-functional teams, leading tactic development and execution to drive customer adoption, activation, and brand share.
• Market & Customer Insights: Synthesize internal and external stakeholder inputs to shape brand strategies, uncover actionable patient, HCP, and competitive insights, and provide gap analysis and direction to Market Research with the Strategy Lead.
• Launch Readiness & Execution: Develop and execute launch plans and tactics, including new indication readiness, TPPs, and core messaging, creating comprehensive launch plans with other functions and participating in global launch readiness reviews for Priority Markets.
• Omni-Channel Engagement: Partner with the Omni-Channel Strategy Lead to build and deploy effective digital engagement strategies and tactics tailored to affiliate needs and customer segments, assessing and evolving the omni-channel approach to improve impact.
• Stakeholder & KEE Engagement: Manage and enhance engagement with KEEs and collaborate with Medical Affairs to generate meaningful insights and services.
• Compliance, Coaching & Collaboration: Ensure strict adherence to ethical standards, industry laws, and company policies while mentoring affiliate teams to promote best practices, knowledge-sharing, and strong cross-functional collaboration.

Essential Knowledge & Experience:

• Solid commercial experience, preferably in the pharmaceutical sector.
• Strong background in sales and marketing within a major market with a track record of driving measurable Outcomes.
• Demonstrated experience in strategic planning, brand management, and market execution.
• Proven ability to develop and implement omni-channel marketing strategies & tactics.

Preferred Experience:

• Experience in companion diagnostics.
• Knowledge in related therapeutic area.
• Strong track record in stakeholder engagement, including KEE and cross-functional collaboration.
• Experience in tactical planning and execution of global marketing strategies and tactics.

Education:

• Bachelor's degree or equivalent.
• Advanced degree (MBA, Master's, or equivalent preferred).

Additional Information:

• This is a permanent, full-time position.
• The position is based in Switzerland or Canada, Ireland, Netherlands, UK or US.
• This position follows our hybrid working model. Role requires a blend of home and minimum 1 days per quarter in our local office. Flexibility may be required in line with business need. Candidates must be located within a commutable distance of the office

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Beware of recruitment scams impersonating Astellas recruiters or representatives. Authentic communication will only originate from an official Astellas LinkedIn profile or a verified company email address. If you encounter a fake profile or anything suspicious, report it promptly to LinkedIn's support team through LinkedIn Help
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