Global Media Relations Specialist

Genf, GE, Switzerland

Job Description

Based in the Company’s Geneva headquarters, the Global Media Relations Specialist, together with in-market communications teams, will manage and deliver ongoing support across global media activities with consumer and trade media. Reporting into the VP Consumer PR & Global Media relations, this role will help increase global consumer and trade-facing brand awareness through media, as MSC Cruises the world’s third largest cruise brand, continues to grow and expand.

We are looking for a hands-on, media relations professional with the ability to build strong relationships with a broad cross section of the media but with a particular strength lying in consumer media.

The successful candidate is someone who will thrive in a dynamic, fast-paced international organisation.

  • Fluent in English. French or another European language is an advantage;
  • Bachelor’s degree required. Master’s degree is an advantage;
  • At least 3+ years of relevant media relations experience either in an agency or in-house;
  • Experience in the travel or hospitality sector is an advantage;
  • Independent, self-starter, action and result oriented media relations professional;
  • First-class written, verbal, presentation and interpersonal communication skills;
  • Solutions-oriented approach to tasks with the ability to use initiative to problem-solve;
  • Keen attention to detail with a critical thinking mindset;
  • Demonstrate a track record of having supported and contributed to the successful delivery of media relations activations, building differentiated positioning for high-profile brands, ideally in a highly-competitive business environment;
  • Experience with TV seriesdocumentary production an advantage;
  • Good knowledge of Microsoft Office, particularly of PowerPoint and Excel;
  • This role includes frequent travel for events and press trips.
  • Work with the VP Consumer PR & Global Media Relations to implement the global media relations strategy (including building brand strength, promoting product and marketing campaigns) by translating the business goals into communications strategies and programmes;
  • Build and nurture close relationships with key journalists alongside in-market PR teams and agencies, to pitch and cultivate story developments;
  • Work closely to support Countries in their PR efforts to ensure consistency, share best practice and implement global processes;
  • Play a key role in the planning and delivery of press trips and Corporate events;
  • Assist in writing and editing global press releases, talking points, presentations, scripts, facts sheets as well as the development of media assets such as photography and video;
  • Support on the integration with Marketing and Sales teams for consumer and trade activations;
  • Monitor results of activities against set KPI’s and generate reports to share with the wider business.

Right to work in Switzerland.Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises\' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet\'s average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises\' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas \"7 Golden Pearls\" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.

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Job Detail

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  • Job Type:
    Full Time
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  • Employment Status
  • Job Location
    Genf, GE, Switzerland
  • Education
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