Job Description

Head Brand Franchise Oral Products

Be a part of a revolutionary change

At PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

The Smoke Free Products (SFP) Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation.

Join us and you'll have the resources, support and technology you need to break new ground and see ideas come to life. You'll be surrounded by some of the brightest professionals in their fields, with fast access to subject experts and commercial decision-makers.

If you're creative, courageous and ready to take risks, you can make a huge impact and propel your career in an endless number of directions. Ultimately, by delivering our smoke-free and beyond nicotine future.

For our Oral Product Team in Lausanne, Switzerland we are looking for a Head Brand Franchise Oral Products.

In this global leadership role, you will be responsible for the end?to?end product communication strategy and governance for our global oral product brand(s). You will set the vision and standards for how we communicate pipeline?defined innovations--across limited editions, new flavors, new formats, and product upgrades--ensuring all communication is insightful, brand?anchored, and consistent across markets and channels. You will also be responsible for our STF claims and lead the development of the future STF claims pipeline, ensuring they are compelling, compliant, and consistently deployed. Your leadership will elevate product storytelling, drive matrix alignment, and empower markets with high?quality, relevant assets.

You Will:

Lead the development and governance of global product communication

for limited editions, new flavors, new formats, and product upgrades, ensuring alignment with brand and portfolio strategy and delivering high?quality assets that resonate across markets and channels.

Own and oversee STF claims strategy

, leading the development, substantiation, and evolution of the claims pipeline to ensure claims are compelling, competitive, compliant, and consistently deployed across global communication touchpoints.

Partner on product and packaging design and development,

acting as the central link between agencies, cross?functional teams, and markets to ensure cohesive and impactful product storytelling.

Act as the key contributor and brand representative in cross?functional forums

, driving strong interlocks with global functions, regions, markets, and channel owners to ensure communication programs meet strategic, market, and channel needs.

Own and supervise the communication budget

within your scope, ensuring strategic prioritization, efficient investment, and maximum impact. P

lay a key leadership role in shaping brand communication strategy

, elevating the creative standard and driving coherence in how the brand shows up across the portfolio.

We are looking for:

Bachelor/Master/Diploma in Business, Marketing, Communications, or a related field Senior brand marketer with a confirmed ability to lead and scale integrated omni?channel communication Consumer?focused storyteller with the ability to craft clear, compelling narratives that inspire, engage, and convert across all touchpoints Strong command of brand fundamentals, competitive analysis, and brand and portfolio positioning Experience or familiarity with STF claims development, communication, or governance is a strong advantage Strong creative judgement and attention to detail Experience working on oral products is a plus

What we offer:

Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore. Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong. Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress. Take pride in delivering our promise to society: a smoke-free future.


PMI is an Equal Opportunity Employer

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