Job Description

Gowago challenges the traditional way of buying and owning a car. Our goal is to become Europe's most convenient digital mobility platform -- where anyone can seamlessly finance, operate, and manage their vehicle.
We're a team of 50+ curious, driven people building the next generation of car ownership for one simple reason: to make people move with a smile.
We're looking for a Head of Design who enjoys the hard problems and gets energy from solving them hands-on.
You'll own the end-to-end UX across Gowago and be accountable for design quality from first sketch to shipped product. You'll work embedded in a cross-functional Product Team as a practising UX/Product Designer, while leading and growing one unified Design Team across product, brand, and marketing design.
You'll also help keep Gowago visually coherent: product, marketing, and brand should feel like one connected system, not three separate worlds.
Tasks

• Own UX across Gowago and lead by example as a hands-on designer inside a Product Team
• Lead and grow the Design Team, setting direction, quality standards, and actively coaching across different design specialities
• Own Brand & Visual Identity coherence together with the CXO and a specialist creative designer driving visual execution
• Provide design leadership for Marketing Design, ensuring campaigns align with product and brand (without owning execution)
• Evolve and steward the design system, so teams can move fast without breaking consistency
• Partner closely with Product, Engineering, Marketing, and CX to translate strategy into shipped outcomes
• Drive discovery and validation through research, prototyping, and testing to inform decisions
• Ensure a coherent end-to-end experience, so the customer journey feels intentional from first ad to long-term ownership
• Raise design maturity across the organisation through standards, rituals, and hands-on leadership

Requirements

• Senior design leader with strong hands-on product design craft
• Experience owning both product design and brand/visual identity in a meaningful way
• Proven ability to lead and grow small, high-impact teams
• Systems thinker with a sharp eye for detail and quality
• Comfortable in a fast-moving, product-led environment where priorities evolve and outcomes matter

Experience in e-commerce/marketplaces, fintech, or mobility is a plus, but not required.
Benefits

• The chance to shape and impact Gowago from day one
• A passionate team with high standards and low ego
• Room to grow in responsibility, scope, and craft
• A long-term career opportunity in a fast-growing scale up disrupting car finance and ownership
• Flexible working: a mix of office and remote (fully remote is not possible)

Are you ready to move on in your career path?
Gowago. Move on.
GOWAGO AG
At GOWAGO AG, we're redefining how people get their next car--making the process simple, transparent, and stress-free. Our purpose is to make people move with a smile, and that starts with our team. We foster a collaborative, innovative environment where your ideas drive real change. If you're passionate about challenging the status quo, simplifying complexity, and creating meaningful customer experiences, this is the place for you.
Are you ready to move on? To Gowago--your new place to work.
Gowago. Move on.

Skills Required