Job Description

Influencer Marketing Specialist EMEA/LATAM (m/f/d) International Influencer Marketing Specialist / MedTech or Healthcare / Agile Project Management, Stakeholder Management & Communication Skills / corporate influencer agencies /English

Project

:
For our customer Roche Diagnostics International AG based in Rotkreuz we are looking for a qualified
Influencer Marketing Specialist EMEA/LATAM (m/f/d).

Background

:
As an experienced and innovative Influencer Marketing Specialist for the EMEA/LATAM Region you will be instrumental in developing, implementing, and optimizing effective Influencer Marketing Activities within the healthcare sector. You will play a key role in shaping the Global CGM (Continuous Glucose Monitoring) Influencer Strategy to accelerate implementation to local Marketing and Sales organizations (Affiliates) across EMEA/LATAM.

The perfect candidate: has a Bachelor's degree in Marketing, Business Administration or a related field and minimum 3 years of experience as International Influencer Marketing Specialist. For this role we are looking for someone with MedTech or Healthcare Experience and with excellent communication skills in English.

Tasks & Responsibilities:

Influencer Marketing Management & Excellence Strategic Contribution & Planning: Contribute to the co-creation of Global Influencer Marketing Strategy, translating them into actionable and impactful marketing plans tailored to EMEA/LATAM market needs, particularly within the Near Patient Care Customer Area and the CGM Solution Influencer Activities Roll-out & Execution Leadership: Lead the effective roll-out, adoption and accelerated execution of the Global Influencer Strategy across EMEA/LATAM affiliates, ensuring alignment with global strategy while enabling local relevance Expert Consulting & Standards: Provide consulting to global, regional, and affiliate marketing teams on designing, executing, and optimizing Influencer Campaigns aligned with the commercial priorities Design and deliver toolkits, playbooks, and training programs to equip stakeholders with Define and monitor KPIs for influencer initiatives to ensure measurable business impact Stakeholder Engagement & Collaboration Cross-Functional Partnership: Build and maintain strong collaborative relationships with key stakeholders across the organization, including Global, Regional & Local Marketers & Senior Leaders Facilitating Collaboration: Enable effective cross-functional collaboration to connect key stakeholders, ensure alignment, and drive timely decision-making for campaign success Growth Mindset Embracing Challenges & Learning: Proactively seek feedback and view challenges within diverse markets and complex projects as opportunities for continuous learning, adaptation, and improving digital marketing effectiveness Curiosity & Continuous Improvement: Maintain a strong sense of curiosity to constantly explore new digital possibilities, question the status quo Strong project management skills with the ability to manage multiple projects and activities simultaneously across different affiliates

Must Haves:

Minimum Bachelor's degree in Marketing, Business Administration or a related field. Master's degree is an advantage 3+ years of experience as International Influencer Marketing Specialist Senior skills in identifying, engaging and managing influencer and agency partnerships to ensure authentic, long-term collaborations MedTech or Healthcare Experience Analytical & Systems Thinking Agile Project Management, Stakeholder Management & Communication Skills Curiosity and commitment to continuous learning and improvement Fluency in English (written and verbal) Strong organizational and agile project management skills Excellent communication skills in English

Nice to Have:

Digital Marketing Channel Experience in: Sprinklr, Marketo, Salesforce Marketing Cloud, Adobe Experience Manager, Social Media native Platforms (paid & organic) Experience in the Integration of AI along the Marketing processes and activities Experience working in regulated industries where content approvals and medical/legal/regulatory (MLR) reviews are required Experience collaborating with leading corporate influencer agencies (e.g., WPP, Reachbird)

Reference Nr.: 924416SDA

Role: Influencer Marketing Specialist EMEA/LATAM (m/f/d)

Industrie: Pharma

Workplace

: Rotkreuz (3 days onsite/ 2 Home Office)

Pensum

: 100 %

Start

: 1.12.25

Duration

: 12++

Travel

: 1x Month

Deadline

: 18.09.2025

Job Type: 100%

Work Location: On the road