Job Description

Fossil Group is a global design, marketing, and distribution company committed to leading our industry through bold innovation and iconic brand experiences. We're transforming our business, elevating our products, and creating a culture where creativity, collaboration, and impact thrive. We show up real, win together, imagine what's next, and hustle with heart. If you're looking for a place where your ideas matter and your work creates real momentum, you'll love it here.



We are seeking an Integrated Marketing Specialist, Portfolio Brands - EMEA to join our Portfolio Marketing team at Fossil Group in [Basel, Switzerland / EMEA]. Reporting to the Global Director, Portfolio Marketing, you will lead EMEA regional campaign execution and seasonal product launches for our licensed portfolio (including, but not limited to, Emporio Armani, Armani Exchange, and Tory Burch).

In this role, you act as the bridge between global brand strategy and regional execution--ensuring seasonal campaigns, media, assets, and activations are delivered seamlessly across EMEA, aligned to commercial priorities and key market opportunities.



What You Will Do

Global & Regional Go-To-Market

Partner with global marketing to translate seasonal brand strategies into actionable EMEA go-to-market plans, with focused support for priority markets. Localize global campaigns in collaboration with global teams and agency partners, tailoring assets, messaging, and activations to regional market opportunities. Own the EMEA GTM calendar and key milestones, driving readiness across PR and media channels. Collaborate closely with regional trade marketing to ensure smooth activation and POS readiness across EMEA. Work cross-functionally with brand, merchandising, and sales teams to define seasonal priorities, key moments, and storytelling angles that drive sell-in and sell-out.

Performance & Optimization

Track campaign performance and share post-launch recaps to inform future GTM planning and decision-making. Monitor EMEA trends, competitive activity, and consumer insights to identify opportunities for stronger regional impact and campaign optimization. Partner with agencies and finance teams to evaluate ROI and ensure investments align with business objectives. Oversee deliverable timelines, global toolkits, and communication flow between central and regional teams to ensure clarity and alignment. Drive continuous process improvement to streamline execution across markets and improve overall efficiency.

Budget Management

Manage the full EMEA integrated marketing budgets, including planning, phasing, tracking, and monthly reconciliations, ensuring investments align to global/local brand strategy and commercial objectives. Partner with finance and global marketing teams to provide regular visibility into spending, forecast adjustments, and ROI evaluation.

What You Bring

5-7 years of experience in marketing, brand, or go-to-market management--ideally within fashion, lifestyle, or consumer brands. Strong understanding of integrated marketing and multi-channel campaign delivery across regions. Excellent project management, communication, and stakeholder alignment skills. Highly organized, deadline-driven, and comfortable managing multiple projects in a fast-paced environment. A natural connector and problem solver who can move between strategic intent and executional detail. Passion for brand storytelling, global collaboration, and delivering commercial results.

What We Offer

A collaborative, international environment with exposure to both global strategy and regional execution. Opportunities to work across iconic portfolio brands and diverse EMEA markets. Competitive compensation and benefits in line with local market practice. Learning and development opportunities to support your growth at Fossil Group.

At Fossil Group, we embrace purpose and take every opportunity to work together to make the world a little better. We're committed to fostering a culture of inclusivity and collaboration, where all employees are encouraged to contribute their unique selves and perspectives as valued members of our team.



We are an Equal Employment Opportunity Employer dedicated to a policy of non-discrimination in all employment practices without regard to age, disability, gender identity or expression, marital status, pregnancy, race, religion, sexual orientation, or any other protected characteristic.



If you need any accommodations during the interview process, just let us know at careers@fossil.com.