Job Description

JOB OVERVIEW

The International Commercial Lead, Spinal Muscular Atrophy (SMA) will be the cross-functional leader of the SMA International Center of Excellence, as chair and leader of the 18-24 month brand strategy- setting forums to refine strategy for local market execution with input and alignment across key geographies. The International Commercial Lead will be responsible to lead the cross-functional integrated customer strategy. This role will navigate the international organization through the Spinraza High Dose launch, defining competitive strategies for SMA. In partnership with Value &Access, they will define launch sequence and review business cases for market expansion. Fully responsible for commercial launch excellence and execution. The International Commercial Lead is also responsible to partner with Product Development & Commercialization on lifecycle management initiatives for the SMA franchise which encompasses Thecaflex and salanersen as well as the go-to-market- model.

PRINCIPAL ACCOUNTABILITY

1. Crossfunctional leadership & Affiliates engagement

Lead the cross-functional partners (Marketing, Medical, Market access, Patient Advocacy Groups /communications, Customer Excellence & Operations, etc.) to evolve the SMA's 18 month integrated customer plan with a high degree of cross-functional alignment and focus Lead the International Therapeutic Area Council (ITAC) to co-create the brand strategy by engaging key internal partners of top affiliates Lead the communication of the international brand strategy and tactics with the broader organization.

2. Commercial strategy

Lead a commercial team to deliver content that is on-strategy and delivers guidance and tools to support brand growth objectives; pull through to local markets Own end-to-end process of delivering content to support omnichannel digital strategy Se t an d manage an internationa l commercial b udget tha t is reflective o f strategies for growt h a n d is base d u p o n soun d assumptions

3. Differentiated communication

Partner wit h scientific c o mmu n ications, corporat e affairs and patie n t advocac y to de v elop a powerful differen t iated communica t i on for the pr od uct tha t wil l serve to guide local affiliates o n ho w t o leverag e relevant data i n real time to activate the market effectively and efficiently.

4. Competitive readiness & Metrics

Conduct i n -depth competit i ve assessments in partnershi p wit h C u stomer & M arket Intell ig ence (C M I) team and assess k e y bran d performance metrics t o inf o rm b rand strategy . Ensur e cris p del i very o f metri c s u mmaries to leadership

5. Input in Lifecycle management decisions

Substantiate lifecycle managemen t (LC M ) programs an d large init i atives thr o u g h the executio n and delivery o f business cases to suppor t in v estment

MINIMUM EXPERIENCE REQUIREMENTS

Bachelor's degree required. MBA highly preferred.

12+ years of commercial experience in pharma or biotech; rare disease preferred

Strong track record of developing robust global marketing strategies to support brand growth goals and strategic alignment across regions;

Global and/or affiliate in-line marketing experience required

; demonstrated accountability to the P&L preferred Fluent in financial reporting and budget management; ability to develop and support a business case for investment Demonstrated expertise in building brand architecture that supports global branding, positioning, and competitive messaging Strong scientific curiosity w/ ability to extract insights for competitive differentiation

Excellent leadership skills with 5+ years leading teams directly.

Clear strength in making difficult decisions to prioritize, motivate a team, and inspire cross-functional partners

Previous sales experience or roles that demand high interaction with customers are highly valued; pipeline or commercial development experience is welcome Analytical and problem-solving mindset to dig into the data to inform strategies Excellent communication & interpersonal skills, including the ability to effectively write and deliver presentations to professionals at all levels within Biogen and customers
The qualified candidate must have a proven track record of taking strategy through to execution. The qualified candidate should have:


Deep commercial/marketing expertise Analytical thinking and problem-solving orientation Expertise in leading implementation across the matrix Strong communication and presentation skills, including ability to synthesize information for senior management Ability to effectively influence, collaborate, and communicate with internal stakeholders, at all levels of the organization, and external business partners Highly motivated by team success and has strong work ethics



Job Level: Management

Why Biogen?

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We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.


At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.


All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.