Marketing SME, Field Marketing Switzerland

Location: Zurich, Switzerland

Type: permanent

Start: as soon as possible

Languages: English and German

Reporting to: Head of Field Marketing for Switzerland

Summary of the position:

Our Marketing SME will be responsible for leading activities for our industry verticals (insurance, banking, manufacturing, life sciences etc) in Switzerland and also support the DACH Marketing Team.

You will oversee strategy, planning and execution of integrated marketing programs, building on global campaigns to reflect local and industry specific nuances.

Our ideal candidate:

Our ideal candidate is a marketing professional with strong experience in B2B technology marketing and has the ability to drive growth and work collaboratively with individuals at all levels of hierarchy, including sales, delivery and product development. It is also required to have deep understanding of integrated marketing and sales enablement, including channel and client outreach, client journey development, account base marketing, and client research.

Core Responsibilities:

• Act as marketing and industry adviser to business and key stakeholders in Switzerland
• Develop, maintain, and drive prioritization of industry marketing and client campaigns
• Create and execute ABM plans
• Design, plan and execute lead generation programmes
• Provide innovative approaches to build client relationships
• Segment and develop persona profiles for target clients
• Develop and track key metrics and KPIs for success
• Support other team members, as appropriate
• Collaborate across our internal and external ecosystem including with Alliance Partners

Required professional experience and skills:

• German and English language fluent
• 4+ years of experience in marketing, with a focus on using marketing to drive growth and building client relationships
• Deep understanding of the business issues at a macro Swiss level and a micro Industry (banking, insurance, manufacturing, life sciences) level
• Comfortable with change and ambiguity and has the maturity to stay focused in such moments
• Strong demand generation skills and client-centric mentality
• Strong communications skills and able to influence others
• Agile and innovative thinker
• Deep understanding and experience of integrated marketing and client strategies to provide successful and measurable outcomes
• Previous experience in B2B marketing
• Undergraduate degree, ideally with a focus in Marketing

What you can expect

• An organization driven by technology – We have a tremendous technology backbone
• Open, ‘can do’ team spirit
• An environment where you can make your own ideas reality
• Drive your career
• Health insurance covered for our employees

Our strength is built on our ability to work together. Our many backgrounds offer different perspectives and new ways of thinking. It encourages lively discussions, inspires thought leadership, and helps us build better solutions for our clients. We looking for someone who drives in this setting and is inspired to craft significant solutions through true collaboration.

Are you interested to be part of this project? Then please share your CV in English to Noemi.Fenyvesi@cognizant.com

Who we are?

Cognizant (CTSH) is one of the world’s leading professional services companies, transforming clients’ business, operating and technology models for the digital era. Our industry-based, consultative approach helps many of the best-known organizations in every industry and geography envision, build and run more innovative, efficient businesses.

We engineer modern businesses to improve everyday life

Employee Status : Full Time Employee

Shift : Day Job

Travel : No

Job Posting : Jul 22 2022

Cognizant (Nasdaq-100: CTSH) is one of the world\'s leading professional services companies, transforming clients\' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 185 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @Cognizant.