Job Description

Senior Marketing Manager, Loss of Exclusivity

Category:

Commercial Marketing

Location:

Zurich, Switzerland Zurich, CH

Senior Manager, Loss of Exclusivity Marketing

Medical & Marketing, International Operations - Strategic Operations (M&M, IO-SO)

Zurich, Switzerland or Copenhagen, Denmark

Ready to turn one of the biggest industry challenges into a strategic advantage? As Senior Manager, Loss of Exclusivity Marketing, you'll be at the forefront of redefining brand value beyond the patent cliff -- steering high-impact strategies, uncovering new growth paths, and safeguarding market leadership. This is a rare opportunity to shape the next chapter of major brands while influencing decisions at the highest levels.

Your new role

As Senior Manager, Loss of Exclusivity Marketing you will play a pivotal role in shaping post-exclusivity strategies and maximising the value of our portfolio as products transition beyond their patent lifecycle. Acting as a strategic connector between commercial, medical, regulatory, and regional teams, you will anticipate market shifts, guide brand evolution, and ensure that our marketing approach remains competitive, compliant, and impactful in an increasingly complex landscape. This role offers high visibility and influence across the organisation, driving initiatives that protect brand equity and uncover new growth opportunities.


Main responsibilities will include:


Conduct comprehensive market analyses to anticipate post-LoE trends, competitive dynamics, and growth opportunities Oversee second brand management and optimise post-LoE marketing campaigns to sustain product value and market share Drive cross-functional collaboration and manage stakeholder communication to ensure strategic alignment on LoE initiatives Lead internal readiness efforts, including training, capability building, and best practice sharing across regions and affiliates Provide actionable LoE insights to inform broader brand strategies and lifecycle planning. Support the development and maintenance of compliant messaging and promotional standards, including claims libraries and partner guidance Monitor campaign performance, assess ROI, and adapt strategies to evolving market conditions and regulatory landscapes



This role provides the opportunity to make a significant impact on how we approach one of the most critical phases of a product's lifecycle. While it does not include direct people management responsibilities, it offers substantial scope for strategic leadership and career growth within a global commercial environment.


This is an office-based position, to be located either in Copenhagen or Zurich. The final location will be confirmed during the recruitment process, taking both business needs and candidate fit into account.

Your new department

You will be part of the Medical & Marketing team at Novo Nordisk. This department plays a critical role in driving innovative marketing strategies and ensuring seamless collaboration across teams. The position is based in Zurich or Copenhagen, where you will join a dynamic and fast-paced environment. Our team is dedicated to fostering cohesive strategies and bridging efforts between International Operations and Strategic Operations to drive unified outcomes. Together, we strive to make a meaningful difference in the lives of patients worldwide.


As part of International Operations, you will join our largest operational unit. Covering 194 countries and 95% of the world's population, more than 18,000 of us work passionately to serve 35 million patients each day. With a promise to outperform the competition, we continue the growth driver for Novo Nordisk, and to improve health at scale across the globe.

Your skills & qualifications

We're looking for a new Senior Manager, Loss of Exclusivity Marketing who demonstrated ability to develop and implement comprehensive marketing strategies tailored to products approaching loss of exclusivity, ensuring sustained market presence and revenue optimisation. In addition you are proficient in conducting in-depth market research to identify and predict consumer trends, enabling the development of proactive marketing campaigns that address shifting market dynamics.

To succeed in this role, you:

Hold an academic degree in Marketing, Business Administration or similar Have at least 8 years' experience in marketing within the pharmaceutical/healthcare industry Have proven expertise in managing product lifecycle strategies, including loss of exclusivity planning Have a strong background in market research, promotional campaign development, and P&L management Are fully proficient in English, both written and spoken It will be seen as an advantage if you have gained experience within the obesity therapeutic area.


On a personal level, you showcase exceptional ability to build and maintain relationships with internal and external stakeholders, ensuring alignment and support for marketing initiatives during critical product transitions; furthermore, you are adept at working with diverse teams, including sales, regulatory, and R&D, to align marketing efforts with broader organisational goals and ensure seamless execution of campaigns.

You have the ability to navigate the challenges of a dynamic market environment, particularly during the loss of exclusivity phase, by remaining flexible and solution-oriented in the face of change.

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity. For over 100 years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results.

What we offer

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary

results we produce. Being part of a global healthcare company means opportunities to learn and

develop are all around us, while our benefits are designed with your career and life stage in mind.

More information

For more information please visit https://www.novonordisk.com/careers/find-a-job.html

Deadline

31 October 2025. (Applications are reviewed on an ongoing basis)


Novo Nordisk is currently in the process of adjusting job titles globally. Please note that the job title listed in this advertisement may be subject to change. More detailed information will be provided during the recruitment process.


Novo Nordisk is not your typical healthcare company. In a modern world of quick fixes, we focus on

solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.