Job Description

Description

This role is responsible for defining and executing the regional marketing strategy for the Orthodontic Channel, driving growth, engagement, and digital adoption across all EMEA markets.

This role ensures that Ortho marketing initiatives are fully aligned with the EMEA business strategy and directly support commercial performance/commercialization, customer engagement, and brand leadership. The position represents the voice of the customer within the EMEA Marketing organization and plays a central role in shaping Align's partnership with orthodontists to expand adoption of the Align Digital Platform, strengthen clinical leadership, and accelerate Invisalign and iTero growth.

The position is fully based onsite 5 days per week in Rotkreuz.

Role expectations

1. Channel Development and Growth

Define and lead the EMEA Ortho Channel Marketing strategy, ensuring alignment with global and regional priorities for recruitment, activation and digital transformation. Translate strategic pillars into strong value propositions and customer-centric programs that drive measurable commercial outcomes. Partner with EMEA Channel Team and Local Marketing Teams to integrate the Ortho Channel across broader growth journeys, ensuring that orthodontists remain central to Align's ecosystem approach. Leverage market insights, customer segmentation, and competitive analysis to identify opportunities for differentiation and scale. Build and manage frameworks for marketing performance measurement, ensuring data-driven optimization and continuous improvement.

2. Customer Engagement & Professional Marketing Excellence

Develop and execute end-to-end marketing programs that support orthodontists in adopting the Align Digital Platform and enhancing treatment efficiency, patient conversion, and clinical confidence. Partner with Clinical team to co-create professional education pathways, digital learning programs, and thought leadership content that reinforce Align's clinical credibility and innovation leadership. Lead the creation of scalable communication toolkits and engagement programs that enable orthodontists to effectively market Invisalign and iTero to their patients. Collaborate with Commercial Excellence and Marketing Services to deliver integrated engagement experiences -- combining CRM/Sales Force, digital journeys, and automation for targeted, data-driven outreach. Ensure orthodontic customers are represented in all regional campaigns, brand initiatives, and digital platforms, embedding the Ortho voice across EMEA Marketing.

Impact

This role is critical to advancing Align's leadership in the ortho channel across EMEA and will define how Align engages, supports, and grows its ortho customer base, ensuring marketing excellence that delivers both clinical and business impact. By driving innovation, education, and digital adoption, this position will play a pivotal role in shaping the next phase of Align's growth journey in EMEA.

What we're looking for

12+ years of proven leadership experience in healthcare marketing, ideally within dental, medtech/pharma. Master's degree, preferred MBA, business studies Strong strategic and analytical thinking, with the ability to translate complex market dynamics into actionable growth strategies. Demonstrated success in professional engagement, marketing and digital transformation initiatives. Expertise in stakeholder management, cross-functional collaboration, and influencing in a matrix environment. Expertise in change management and organizational transformation, enabling teams to adapt and thrive in dynamic conditions Proven experience in building high-performing teams, including talent development, succession planning, and coaching. High level commercial acumen, with a growth mindset and commitment to excellence in execution. Leadership, Team management, curiosity

About Align Technology

Your growth and well-being:

At Align, every smile matters. We're committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind. Employee-exclusive discounts on Invisalign products. Learning opportunities through online learning resources and support for your individual development plans. Inclusive, global workplace that fosters collaboration, recognition and belonging.
Country and/or role specific details will be shared with you by your recruiter during the interview process.

Discover Align:

We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.

Align's core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another-- ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.

We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.


As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.


Eager to learn how we embrace our global differences and nurture employee well-being?

Explore Align's culture here!

Want to discover more about

exocad

and

Cubicure

? Click on their names for additional information.

Applicant Privacy Policy:

Review our

Applicant Privacy Policy

for additional information.

Equal Opportunity Statement:

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.