Job Description

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Job overview:
We are looking for a dynamic Brand Marketing & Innovation Sr. Manager to play a key role in shaping the future of Tim Hortons across International markets (EMEA, APAC, LAC). This role will lead global brand communications development and support strategic product innovation initiatives, ensuring that our marketing campaigns and menu platforms consistently deliver guest excitement, brand relevance, and commercial growth.
You will partner closely with regional marketing teams, insights, and master franchisees, as well as external creative and research agencies, to build impactful communication campaigns and support the development and rollout of new product platforms.
The ideal candidate combines strong brand marketing fundamentals, strategic vision, and cross-functional leadership skills, with the ability to connect brand storytelling and innovation, ensuring we bring to life great-tasting, high-quality products that are distinctly Tim Hortons.
Your responsibilities:
Brand & Marketing Communications Leadership

• Lead the development of global marketing campaigns, working with agencies and internal stakeholders to deliver creatives that drives awareness, consideration, and traffic across international markets.

• Manage creative briefings, provide feedback, and ensure all marketing assets ladder up to brand strategy and KPIs.

• Oversee project management, timelines, budgets, and vendor coordination for marketing initiatives.

• Enforce brand guidelines to ensure consistent communication globally while allowing local market flexibility.

• Create global toolkits to support markets in their communication efforts and enable brand consistency.

• Partner with Canada (home market) to adapt and share assets, ensuring proper usage rights and best practices are transferred to all regions.

Innovation & Menu Development Support

• Partner with regional marketing, and insights teams to identify innovation opportunities across beverages, baked goods, and food, aligned with guest needs and market trends.

• Contribute to global product platform strategies, ensuring they are supported by compelling brand positioning and communications.

• Provide brand input into product development, ensuring new SKUs are distinctly Tim Hortons and fit within global menu architecture.

• Working closely with the Corporate Chef, create global standards and minimum requirements for all core ingredients.

• Create global toolkits to support markets in executing core product platforms effectively and consistently.

Your skills & experience:

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree is a plus).
• 7-12 years of experience in marketing communications and/or brand management, preferably within QSR or FMCG industries. In-house experience is required; agency background is an advantage.
• Proven track record in food category product innovation, from concept to launch.
• Demonstrated ability to lead cross-functional projects involving multiple stakeholders across diverse geographies.
• Deep understanding of consumer insights, with the ability to translate data into compelling brand campaigns and innovation strategies.
• Analytical and data-driven mindset, with a strong ability to interpret performance metrics and inform strategic decisions.
• Exceptional communication and presentation skills, capable of influencing and inspiring varied audiences.
• Fluency in English is required; additional languages are an asset.
• Willingness to travel internationally, approximately 25-30% of the time.
• On-site presence required, five days per week.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.