Job Description

International Digital Marketing and/Omnichannel Campaign Management / Analytical & Systems Thinking / Agile Project Management, Stakeholder Management & Communication Skills / MedTech or Healthcare Experience / AI along the Campaign Process & Digital Marketing /English

Project:

For our customer Roche Diagnostics International AG based in Rotkreuz we are looking for a highly qualified B2B Digital Campaign Manager

(m/f/d)

.

Background:

Within Roche Diagnostics EMEA-LATAM, the Network Enabling Organization (NEO) is the vital link between the region's strategic priorities and individual projects and portfolios. The Digital & Growth Marketing Subchapter is responsible for catalyzing the execution of regional commercial priorities through Digital Marketing & Account-Based activities, developing and driving networks and communities, and accelerating learnings and commercial success..

The perfect candidate:

As an experienced and visionary B2B Digital Campaign Manager for the EMEA/LATAM Region you will be instrumental in developing, implementing, and optimizing effective B2B Digital Marketing Campaigns within the healthcare sector. You will play a key role in shaping the Global B2B Digital Campaign Strategy and tactics to accelerate implementation to local Marketing and Sales organizations (Affiliates) across EMEA/LATAM.

Tasks & Responsibilities:

B2B Digital Campaign Management & Excellence

o

Strategic Contribution & Planning: Contribute to the co-creation of Global B2B Digital Marketing Strategies, translating them into actionable and impactful digital marketing plans tailored to EMEA/LATAM market needs, particularly within the Near Patient Care Customer Area

o

Campaign Roll-out & Execution Leadership: Lead the effective roll-out, adoption and accelerated execution of Global B2B Digital Marketing Campaigns across EMEA/LATAM affiliates, ensuring alignment with global strategy while enabling local relevance

o

Expert Consulting & Standards: Provide consulting to global, regional, and affiliate marketing teams on designing, executing, and optimizing best-in-class B2B digital campaigns. Establish and harmonize B2B digital marketing best practices, high standards, and key operational processes

B2B Digital Marketing Excellence & Innovation

o

Trend Monitoring & Evaluation: Actively monitor, evaluate, and share insights on the latest B2B digital marketing trends, competitive strategies, platform innovations, and emerging technologies relevant in EMEA/LATAM

o

Experimentation & Advanced Tactics: Foster a culture of data-driven experimentation by partnering with pilot markets to test, learn, and scale advanced tactics (e.g., sophisticated segmentation, personalized omnichannel journeys, innovative B2B acquisition models, new marketing technologies, etc.)

Stakeholder Engagement & Collaboration

o

Cross-Functional Partnership: Build and maintain strong collaborative relationships with key stakeholders across the organization, including Global, Regional & Local Marketers & Senior Leaders

o

Facilitating Collaboration: Enable effective cross-functional collaboration to connect key stakeholders, ensure alignment, and drive timely decision-making for campaign success

Growth Mindset

o

Embracing Challenges & Learning: Proactively seek feedback and view challenges within diverse markets and complex projects as opportunities for continuous learning, adaptation, and improving digital marketing effectiveness

o

Curiosity & Continuous Improvement: Maintain a strong sense of curiosity to constantly explore new digital possibilities, question the status quo

o

Strong project management skills with the ability to manage multiple projects and campaigns simultaneously across different regions..

Must Haves:

o

Minimum Bachelor's degree in Marketing, Business Administration or a related field. Master's degree is an advantage

o

3+ years of experience in International Digital Marketing and/or Omnichannel Campaign Management o Analytical & Systems Thinking

o

Agile Project Management, Stakeholder Management & Communication Skills

o

Curiosity and commitment to continuous learning and improvement

o

Fluency in English (written and verbal)

o

Strong organizational and agile project management skills o Excellent communication skills in English

Nice to Have:

o

MedTech or Healthcare Experience

o

Digital Marketing Channel Experience in: Sprinklr, Marketo, Salesforce Marketing Cloud, Adobe Experience Manager, Social Media native Platforms (paid & organic)

o

Experience in the Integration of AI along the Campaign Process & Digital Marketing Activities

Reference Nr.: 924364SDA

Role: B2B Digital Campaign Manager (m/f/d)

Industrie: Pharma

Workplace: Rotkreuz

Pensum: 100% (3 Days at the Office / 2 Days Home Office)

Start: 15.09.2025

Duration: 12++ unlimited Deadline: 25/08/2025

Job Type: 100%

Work Location: On the road