Job Description

Position
As part of the CX & Digital team, the role is a leading part of JTI Switzerland Digital ecosystem (eCommerce, Websites, eCRM and More) with the aim to engage consumers, deliver the best online experience through the available touchpoints and build leading brands. The key objective is to increase loyalty, advocacy and sales through the relevant channels.
Responsibilities
Digital Ecosystem management:

• Full responsibility for developing, maintaining and leveraging the digital ecosystem to engage consumers better in relationship with IT departments and selected agencies
• New engagement channels, touchpoints & mechanics scouting and assessment

Digital campaign management:

• Communication & activation strategy/mechanism definition and execution
• Ensure execution consistency between on/offline touchpoints by liaising with all team members
• Campaign content & assets creation, agency management
• Campaign measurement & post analysis

eCRM management:

• Own B2B digital ecosystem strategy, development, and maintenance
• Lead the development of our trade engagement platform, including new features, campaigns and expansion
• Lead Ploom Direct roll-out, improvement and expansion
• Lead B2B2C workflows, enabling trade programs with Key Accounts and traditional trade
• Manage Distributor relationship and operations for RRP eCommerce
• Lead 3rd party partnerships to improve Ploom presence, distribution and growth

Requirements

• University degree in Marketing, Economics, Business Administration or similar
• Solid experience in Marketing, Sales and Digital
• Affinity to digital technologies and consumer-centric thinking
• Team player & fast learner
• Excellent command of written and spoken English and German, French is a plus

What to expect:
Expect wellbeing initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy.
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know. jid7850462a jit0727a jiy25a