Job Description

Position

TAG Heuer, Swiss watchmaker since 1860, embodies precision, innovation, and avant-garde. We are dedicated to pushing the boundaries of timekeeping, crafting exceptional watches that reflect our rich heritage and commitment to excellence. As a global brand, we strive to create unparalleled experiences for our clients, both in our products and in our digital presence.

Overall Mission:

The Digital Experience Project Manager will play a pivotal role in elevating and redefining TAG Heuer's storytelling across our official website and client newsletters. This position is crucial for reinforcing our direct communication with clients, fostering engagement, and boosting loyalty.

Job responsibilities

Website Content Management:

Support all website activities, including webmastering and content updates, ensuring a dynamic and engaging online experience for our clients.

Storytelling and Branding Enhancement:

Actively contribute to improving our brand storytelling, product information, and descriptions on tagheuer.com, aligning with TAG Heuer's DNA and strategic objectives.

UX Writing:

Improve or create text that guides our website users through our products and enhances their overall experience.

Newsletter tone of voice:

Help elevate our client newsletters by supporting the definition and implementation of a new editorial strategy, copywriting, ensuring compelling and consistent digital communication.

TAG Heuer Webzine Development:

Contribute to shaping the future direction of the TAG Heuer webzine, exploring innovative ways to engage our audience.

Cross-Functional Collaboration:

Work closely with the CRM, Marketing/Editorial, IS&T Digital teams and external agencies to ensure seamless integration and execution of digital projects.

Profile

At least 5 years of proven experience in editorial and copywriting, with a strong portfolio showcasing compelling digital content. Familiarity with Generative AI tools and their application in content creation and strategy. A proactive mindset with a disruptive vision and a passion for innovation in digital communication. Highly motivated, dynamic, results oriented, with a client-centric mindset. Excellent teamwork and communication skills, with the ability to collaborate effectively across various departments. Fluent English required.

Additional information

#LI-CM1

TAG Heuer

MAISON

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1860, Saint-Imier at the very heart of the birthplace of watchmaking. A young ambitious watchmaker decides to found his own brand. His name: Edouard Heuer. At just 20 years old, he was to revolutionize the watchmaking industry by breaking away from the established rules. Ever since that time, TAG Heuer's vocation has been to push back the boundaries and defy convention to invent incredible watches and chronographs of extreme precision. The invention of the oscillating pinion in 1887 exemplified this spirit, streamlining the chronograph's design and enhancing its responsiveness--a principle that underpins our engineering philosophy even today. Then came the 1916 Mikrograph, the first stopwatch accurate to 1/100th of a second, cementing TAG Heuer's reputation as the precision timekeeper in competitive sports. Indeed, the world of TAG Heuer is intimately linked to motor racing and the division of time into infinitely small units, but its aura extends well beyond this arena. Capturing TAG Heuer's ethos, our prominent partnerships and brand ambassadors express the brand's passion for action and high performance. These include the Oracle Red Bull Racing Formula 1 Team, the TAG Heuer Porsche Formula E Team, the Formula 1 Monaco Grand Prix and Monaco Grand Prix Historique, the World Endurance Championships and the Indianapolis 500. As for TAG Heuer ambassadors, they all share the ability to stand up to pressure, constantly pushing their limits. This illustrious group includes motorsport legends Ayrton Senna and Steve McQueen, Hollywood icons Ryan Gosling, Patrick Dempsey, Alexandra Daddario, and Wi Ha Jun, and tennis stars Naomi Osaka, Felix Auger-Aliassime and Petra Kvitova. The brand's spirit of adventure is further represented by big wave surfers Kai Lenny and Maya Gabeira, alongside rising athletes such as Sydney McLaughlin-Levrone, Fred Kerley, Summer McIntosh, and Sky Brown.