Director, Market Research & Insights - International - Surgical Job in Alcon

Director, Market Research & Insights International Surgical

Genève, GE, CH, Switzerland

Job Description

Responsible for gathering, analyzing, and interpreting marketplace trends and customer data as input to marketing and product development strategies/plans for individual consumers, business customers, and/or retail channels including: -Monitoring market conditions, trends, competitors, etc. to project business sector/consumer demand and inform product launch timing -Researching competitor behavior including marketing strategies, pricing, sales and methods of operation -Monitoring media coverage and polling/interviewing customers and/or retailers to determine perceptions of brands/products -Identifying purchasing behaviors, price/discount sensitivity, brand loyalty, etc. across customer segments and sales channels -Simulating the impact of proposed marketing campaigns and measuring results against targets

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