Job Description

Dickies EMEA is looking for a strategic Social Media & Content Coordinator to to join our Team based in Stabio, Switzerland.
Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. Since 1922, Dickies continues its long legacy of designing quality workwear and work-inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.
Let's Talk about the Role
In this role you will support the team in shaping our digital storytelling, ensuring all content not only aligns with our brand strategy and guidelines but also fuels engagement across social media, and digital marketing channels, strengthens brand equity, and boosts conversions across eCommerce.
You will work closely with external content production partners and our social media agency to bring the brand's vision and strategy to life, crafting compelling narratives that resonate with our audience across digital channels.
How You Will Make a Difference
Managing the full Product Data Cycle from Brief to consolidation and upload on the relevant platform
Follow the Product Photography Cycle in terms of briefing the seasonal needs for all 3 channels to the Marketing department, set-up Guidelines in order to ensure high quality results that meet the channel' s requirement as well as consistency throughout the seasons, and upload on the relevant platform
New Titan's Customer Onboarding
Planning the Content Calendar for DTC and collaborate closely with marketing, marketing operations and planning to ensure timely launch of seasonal key stories, collabs and commercial pushes
Briefing Content Production for DTC
Training Store Staff
Updating Retail Merchandising on store guidelines
Managing the overall Promotions: discounting, checking competitors behaviour and reporting on categories and stories performances
Skills for Success
At least 2 years of relevant professional experience with awareness of current and future trends, knowledge of brands appropriate to target market and understanding movement
Fluent in English. Other languages will be a plus
Strong knowledge of Microsoft Office products, above all Excel
Strong business and financial analysis skills as well as retail math knowledge, including elements of mark up, margin, open to buy, GMROI
Execute the merchandising strategies for in store and online
Strong trend analysis and problem-solving skills
Commercial awareness, Planning and Organizing, Networking, Influencing, and Negotiation skills
Collaborative, contributing to team success, Communication
Driving for results, open to change, works well under pressure, keen attention to detail
A University Bachelor or Master's degree Retail, Merchandising or other related field and/or related experience preferred
VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
What's in it For You
We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package.
A supportive feedback-based culture where respect and integrity guide us in what we do
An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
Be part of an iconic lifestyle brand in a multi brand, multi countries organization
On site gym offering health and well-being initiatives
A discount card with 50% on all VF brands
Break out areas offering complimentary hot drinks
Free to Be, Inclusion & Diversity
As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
If you like what you have read and want to join our team then we would like to hear from you!
R-20250606-0012